Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy

Promotional items/gifts are articles of an organization which are often branded with the logo of that organization and used and used for communication and marketing purposes. Such items are given away to promote products and services of an organization.Advertising We will write a custom research paper sample on Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy specifically for you for only $16.05 $11/page Learn More Promotional products such as pens, coffee mugs, T-shirts and others with the name of a business imprinted on them are very effective when used for that purpose, (Huff 279). Recently, promotional products have been proved to be the best choice of promoting business enterprises’ image, products brands and services. In fact, various studies have come up with Statistics that support this fact. Moreover, they are the promotion alternatives compared to other traditional promotion strategies. The major advantage of mostly used promotional items is that they can reach a wider market and they can be used on a daily basis by anyone for example, pens and key holders and others. Consequently, they are very effective and beneficial to business enterprises. However, though such products are the best option, it must be clear that other promotion methods such as trade shows, exhibitions, TV and Radio advertisements, internet sites and others are also effective and should not be ruled out. Therefore, this paper examines some of the benefits of promotional gifts which make them unique from other promotion strategies as illustrated by various studies. In addition it should be understood that these products can also be detrimental to the business if not used well. In view of that fact, it will also be prudent to focus on some of the harmful effects that can be caused by such items in this paper. Promotion gifts are beneficial to a business in various aspects, which makes them a better option from the other promo tion methodologies. To start with, these items are very effective in making the recipients remember the products and services of a company, (Hart et al. 38). This fact is well illustrated by a study that was conducted in America in the year 2006 by researchers from university of Louisiana and university of Texas on effectiveness of promotional products compared to other traditional methods, (PPAIDIM, 2011). The study involved collection of data on responses by recipients of promotional items/gifts given by companies. The findings of that research showed that approximately 76.1% of those given promotional gifts could recall the name of the business imprinted on these items. Surprisingly, they even could recall the names of those companies even after twelve months since when they were given. From these results it is easy to deduce that such gifts create visibility for a company which can lead to traffic and eventually help to increase level of sales. Those findings also illustrate the importance of putting the name and contacts of a firm on the items. Such approach will ensure that when clients want to contact the company, they have ready details from the items. In addition, these items facilitate the recipients to be seeing the name of the firm regularly. Therefore, these items serve as a reminder to the clients and this helps to keep long-lived connection.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another benefit of promotional items is that they help to create a good impression or image of a company, its products and services to clients, (Hart, T. et al. 38). This can be confirmed by the findings of the research illustrated earlier that was conducted by researchers from university of Louisiana and university of Texas, (PPAIDIM, 2011). Statistics derived from this study showed that those respondents who had been offered with gifts were likely to recomme nd the donor companies compared to those who had relieved nothing. Significantly, that group had a more positive image which was evident from their comments. These facts explain that use of promotional items do not only give a firm a corporate image but they also enable it to build lasting relationships with would be clients. Consequently, the recipients of these items are likely to talk more about your business and the quality of your services, (Hart et al. 38). It has been found out that most clients find promotion gifts very useful. Consequently, they form emotional attachment to them eventually to the products and services of the firm offering them those gifts. As such, they foster a sense of goodwill in the client’s mind. In the year 2004, a study had been conducted by L. J Marketing Research on the impact of promotional gifts on performance of business in America, (PPAIDIM 2011). The data collected from this research indicated that 75.4% of those who were given promotio nal items kept those items since they found them useful. Further, 73 % of the respondents who found the gifts indicated that they used them at least once every week. In addition, 45.2% of that group claimed to have been using the product at least once every day. More interesting 52 % of the recipients did business with the advertisers who gave them the items afterwards. In short, those products are very useful in enhancing a sense of belonging to the recipients. Eventually, such clients feel emotionally indebted to the firm and always choose that firm among other similar firms. Therefore, the impact of promotional items is dipper than it seems to be on sight. Promotional products help to reinforce the impact of other promotion strategies on the recipients. A good example is the findings of the study conducted by L. J Marketing Research. During that study, the researchers divided population from a certain region into three groups. They went to promote products of a certain company to the three groups. That event involved trade shows where individuals form one group received two gifts each, those from the second group received one each and no gift was given for those from the third group, (PPAIDIM 2011). The researchers later measured the level of remembrance of three groups to the events of trade show and knowledge of the products that were being advertised.Advertising We will write a custom research paper sample on Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy specifically for you for only $16.05 $11/page Learn More The findings indicated that the group that was given two gifts was four times able to remember the event and all related details compared to the one that was not given gifts. In addition, respondents that were given gifts had goodwill towards the company while those who were not, the opposite were true. Also there were significant differences between the first and the second group, the first gr oup ranking higher in this aspect. This means that promotional gifts are very influential and more so when used conjunction with the other available advertisement methods. Therefore, it is recommendable for businesses to complement other advertisement methods with these means. However, as Hart, T et al (38) explains, promotional items may have harmful impacts to the image of your business. This would happen if these items lead to detrimental effect to the recipient or to the environment. For example, mugs used as promotional items that have sharp edges may injure the user, usually a client or a potential client. In such a case, the injured person will develop a bad image of all products associated with the logo on the mug. In fact, such a person is likely to preach against the products or services of your business. Similarly, shirts, pens and other items made from nylon and other inorganic materials could be injurious to the environment especially if they are thrown away for disposa l. But if a company uses items that are not harmful, it will have ruled out possibility of the negative effect. Secondly, promotional items can harm the image of a company if they last only for a short period of time and they get used. Such items create bad impression to the users towards the promotional items. They eventually equate such items to the products of your business. For example, if you give low value batteries as promotional items to promote an electronic sales business, this could prove more harm than good to your business. Such batteries will get used after a very short period of time as it is used by a potential customer. Possibly, the client or potential client will have feeling that your electronic products are of such low value, (Huff 279). However, this will only require a company to make a wise choice of durable products. That way, its good image will not only be maintained, it will also improve. Finally, promotion items may not be effective if they are not relat ed to your business products or services. This calls for careful selection of such items. For example, use of mouse pads of a computer as gifts to advertise a computer sales business can be very fruitful. Similarly, choosing pens to promote a bookshop is a good option and can be very effective.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More But choosing pens as promotion items to advertise the services of a restaurant may not very effective, (Huff 279). But this is easily treated through making a choice of items that are related to the brands of a company’s products. In short, these points explain that though promotional items have a wide range of benefits, they can cause more than good sometimes If not used well. Conclusion Promotional items can be quite beneficial if one wants to use them to promote your business. They will help circulate the name of the business while at the same time helping to draw customers to the business. Evidently, they are very influential in making the recipients remember about the business, its product brands and services. Secondly, they are very effective in enhancing a good image of the business to the recipients. As such, they can be used to lure new clients to the business. In addition, they help to, maintain the existing clients. Remarkably, such products help the create sense o f goodwill in the mindset of a client. Emotionally, the client feels obligated to purchase the products of that business enterprise other than form other similar business enterprises. Lastly, these items produce quite impressive results when combined with other methods of advertisements. They greatly support the impact of those methods. Though these promotional items are largely beneficial, some circumstances have been examined in which they might be harmful to the business. This would happen if they are harmful to the user or the environment. Still, they can display a bad image of a firm if the are not durable. Finally, they may not be effective when they are not related to the products of a firm. They thus fail to produce the desired result and end up being costly to the firm. Therefore, though promotional gifts may have harmful results, they are largely beneficial. As explained earlier, it should be understood that the other promotional methods such as tradeshows, exhibitions med ia advertisements and others are effective and cannot be ruled out. However, various no study indicates those strategies surpass the use of promotional gifts. Works Cited Hart, Ted, Capps, Adrienne and Bauer, Mathew. Nonprofit Guide to Going Green. New Jersey: John Wiley and Sons, 2009. Print. Huff, Priscilla. Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small Or Home-Based Enterprise. New Jersey: John Wiley and Sons, 2006. Print. Promotional Products Association International and Dynamic Image Marketing Systems (PPAIDIM). Power of promotional products, Dynamic Image Marketing Systems Inc, North California, USA. 2011. 21 March, 2011. https://www.slideshare.net/guest71c04f/power-of-promotional-products-1176037 This research paper on Use of Promotion Items/Gifts Is the Most Beneficial Promotion Strategy was written and submitted by user Malia Clarke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Mastaba, the Original Pyramids

Mastaba, the Original Pyramids A mastaba is a large rectangular structure that was used as a type of tomb, often for royalty, in Ancient Egypt. Mastabas were relatively low (especially when compared to pyramids), rectangular, flat-roofed, roughly bench shaped burial structures that were created and utilized for the pre-Dynastic pharaohs or nobility of Ancient Egypt. They had distinct sloping sides and were typically made of mud bricks or stones. The mastabas themselves served as visible monuments for the prominent Egyptian nobility that they housed, although the actual burial chambers for the mummified corpses were underground and were not visible to the public from the outside of the structure. Step Pyramid Technically, mastabas preceded the original pyramid. In fact, pyramids developed directly from mastabas, as the first pyramid was actually a type of step pyramid, which was constructed by stacking one mastaba directly on top of a slightly larger one. This process was repeated several times in order to create the initial pyramid. The original step pyramid was designed by Imhotepin the third millennium BC. The sloping sides of traditional pyramids were adopted directly from mastabas, although the flat roof typical of mastabas was replaced by a pointed roof in pyramids. The common flat-sided, pointed pyramid also developed directly from the mastabas. Such pyramids were created by modifying the step pyramid by filling in the uneven sides of the pyramids with stones and lime in order to create the flat, even outward appearance. This eliminated the stair-like appearance of step pyramids. Thus, the progression of pyramids went from the mastabas to the step pyramids to the bent pyramids (which was an in-between form of the step pyramid and the triangular shaped pyramids), and then finally the triangle shaped pyramids, like those seen at Giza. Usage Eventually, during the Old Kingdom in Egypt, Egyptian royalty such as kings stopped being buried in mastabas, and began being buried in more modern, and more aesthetically pleasing, pyramids. Egyptians of non-royal background continued to be buried in mastabas. From the Encyclopedia Britannica: â€Å"Old Kingdom mastabas were used chiefly for non-royal burials. In nonroyal tombs, a chapel was provided that included a formal tablet or stela on which the deceased was shown seated at a table of offerings. The earliest examples are simple and architecturally undemanding; later a suitable room, the tomb-chapel, was provided for the stela (now incorporated in a false door) in the tomb superstructure. Storage chambers were stocked with food and equipment, and walls were often decorated with scenes showing the deceased’s expected daily activities. What had earlier been a niche on the side grew into a chapel with an offering table and a false door through which the spirit of the deceased could leave and enter the burial chamber.†

Debate the pro' and cons of death penalty Essay

Debate the pro' and cons of death penalty - Essay Example Usage of powerful killing drugs has been now put to use for the extermination of criminals sentenced to capital punishment. There was a time when this noble profession of medicine was used only for the purpose to serve mankind and heal. But now it has taken a new turn and physicians are being turned into executioners with the different techniques evolving for capital punishment. There has been an instant where there has been an excellent example given, the case of the Abu Ghuraib who was the alleged man behind the 9/11 attacks being held prisoner in Guantanamo bay prison where he was tortured by physicians and also that physicians are used for torture prisoners often. Dr. David Waisel, a physician participation in capital punishment proceeding (Mayo Clin Proc.2007; 82(9): 1073-1080), described this in terms of saying that what physicians consider dehumanizing the condemned through torture during execution process. They dehumanize themselves and grow numb to the idea of death and kill ing. John Bright (1811-1899), a British Quaker and member of Parliament, put it thus in 1868 "that it is actually the law of capital punishment tends to destroy the fact that reverence for life finishes". There was thing heading under which the basic idea strewn together was that United States does not permit execution of children. Here the idea that is being projected was that United States has allowed the execution of children. In the biological sense, teenagers are considered as children but the law states that children above the age of 14 are considered as adolescents and are vulnerable to commit capital offense therefore they are also candidates who, if commit crime can be taken care off using capital punishment which the adults get. Considering another heading which state that the barbarism is being disguised as an act of benevolence referring to the physicians being involved and taking up the role of that their respective field doesn't allow. It also discusses the idea that this capital punishment which has now been slowly converting physicians to mere executioners by making them to take potent medicines. A medicine which was at one time meant to cure people is now being used against them. This whole act by physicians is called barbaric and also that this mal practice of medicine is considered to be hypocritical to the oath of medicine and physicians. Saving lives isn't the deed but taking has been nowadays. Instead of easing pain the condemned go through torture and succumb to the ultimate, death. Here Dr David Waisel argues, as to why not make death easier for the condemned using medicine and not increase sufferings. It's the final act of benevolence that could be acted out even if it for the sinner. Article 2 Cathleen Kaveny (2008). Justice or Vengeance: IS THE DEATH PENALTY CRUEL & UNUSUAL February 15, 2008. Commonweal. In this article the author throws light on the very delicate issue of taking the decision as to what lengths should a capital punishment or death penalties go and yet not touch the boundaries of